For the love of crisps (or chips if you’re American)

Okay, so I really do have a thing for crisps. I try and limit myself to a pack a day, to keep my consumption under control (whoops!).

In general I prefer savoury snacks to sweet one’s and will opt for a starter above a dessert in a restaurant.

I genuinely could not tell you what my favourite kind of crisps are. If I were to name some that spring to mind, however, I am a big fan of:

  • Doritos;
  • Monster Munch;
  • Chipsticks;
  • Frazzles;
  • Sensations;
  • McCoys;
  • French Fries;
  • Hula Hoops;
  • …And a good old pack of traditional Walkers.

As a crisp lover, it does annoy me when I’m looking forward to tucking into a pack only to see most of it is empty. I swear it didn’t use to be like this?

I was surprised to read recently that crisp packets contain up to 72% air. I feel cheated. Is it a cost saving exercise? Is it something to do with freshness? Are they trying to make you think there are more to justify the cost? Maybe it’s to do with tougher regulations placed upon unhealthy food manufacturer’s?

Apparently, one of my guesses is correct. Appliance manufacturers CDA commissioned research which found that Nitrogen is added to crisp packets in order to keep them fresh. So the more space in the packet for Nitrogen, the longer the best before date of the crisps. Interesting!

They suggest a compromise is needed to avoid misleading consumers. So, this means there’s still some empty space to preserve freshness but not too much to cause disappointment.


A humorous article by The Telegraph reveals the outrage sparked by Oxford student Adam Higgins’s ‘definitive’ crisp ranking.

The five-tier ranking placed original Hula Hoops, Pom Bears and Lightly Salted Kettle Chips as the best flavours. The ‘S*** tier’ included popular classics like Walkers Salt & Vinegar, Skips, and Twiglets.

Crisp Ranking


Thousands of people took to Twitter to debate the topic. It demonstrates just how passionate we can be as a nation about the potato based snack.

Now I must go, I have a sudden crisp craving.

Natalie x

PS. What’s your favourite packet of crisps?